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Legal Tech StartUp Focus Podcast

Welcome to the Legal Tech StartUp Focus podcast from your podcast host, Charlie Uniman. 

On this podcast, I'll be interviewing the people who build, invest in, comment on and use the apps made by LegalTech startups.

My guests and I will be discussing many different startup-related topics, covering, among other things, startup management and startup life, startup investing, pricing and revenue models and the factors that affect how users decide to purchase legal tech.

We’re not going to focus on legal tech per se - instead, we’ll be focusing on the startups that develop, market and sell that tech.

So, whether you’re a startup founder or investor, a lawyer or other legal professional or a law professor, law student or commentator who thinks about legal tech startups — sit back, listen and learn from my guests about just what it takes for legal tech startups to succeed.

And if you’re interested in legal tech startups and enjoyed this podcast, please become a member of Legal Tech StartUp Focus, free online that I mentioned at the outset of this introduction, by signing up at

Jan 28, 2021

In episode 24 of the Legal Tech StartUp Focus Podcast (, your podcast host, Charlie Uniman, interviews Seb Shakh, founder and CEO of LoveLegal ( and Caroline Ragan, LoveLegal's COO. As stated on its website, LoveLegal wants to make "legal services easy, affordable and, dare we say, enjoyable" through a platform for lawyers (as well as accountants and financial advisors) that provides clients with legal documents such as wills, powers of attorney, advance directives, lifetime trusts and more.

Seb and Caroline begin the podcast by talking about how LoveLegal came to be. Of special note is how, when doing web development work for an estate planning firm in a neighboring office suite, Seb saw an opportunity to improve the way law firms deliver legal services. Seizing that opportunity, Seb initially created a predecessor company, Wills Suite, and then used his experience with that predecessor to enlarge the scope of his offering with the founding of LoveLegal.

Charlie, Seb and Caroline next dive more deeply into LoveLegal's offering. At bottom, LoveLegal aims enable its customers to use white-label, client-facing and web-based automation tools to do client intake and to provide legal documents -- all in a less expensive, less mystifying and less drawn-out manner when compared to the way documents were for the most part provided before LoveLegal came on to the scene. As Seb and Caroline go on to explain, LoveLegal isn't a "do it yourself" destination for consumers with legal document needs because lawyers remain in the loop; reviewing and signing off on the documents that are produced on LoveLegal's platform

Seb and Caroline move on to discuss: (i) LoveLegal's approach to marketing (the thought leadership approach to marketing plays a major role here), (ii) the relative ease with which LoveLegal onboards its customers (and, in turn, the ease with which those customers onboard their clients), and (iii) the pride Seb and Caroline take in successfully bootstrapping LoveLegal's growth in the face of the restrictions imposed by COVID-19 lockdowns.