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Legal Tech StartUp Focus Podcast

Welcome to the Legal Tech StartUp Focus podcast from your podcast host, Charlie Uniman. 

On this podcast, I'll be interviewing the people who build, invest in, comment on and use the apps made by LegalTech startups.

My guests and I will be discussing many different startup-related topics, covering, among other things, startup management and startup life, startup investing, pricing and revenue models and the factors that affect how users decide to purchase legal tech.

We’re not going to focus on legal tech per se - instead, we’ll be focusing on the startups that develop, market and sell that tech.

So, whether you’re a startup founder or investor, a lawyer or other legal professional or a law professor, law student or commentator who thinks about legal tech startups — sit back, listen and learn from my guests about just what it takes for legal tech startups to succeed.

And if you’re interested in legal tech startups and enjoyed this podcast, please become a member of Legal Tech StartUp Focus, free online that I mentioned at the outset of this introduction, by signing up at

Dec 17, 2019

I'm Charlie Uniman, your host of the Legal Tech StartUp Focus podcast. This episode departs from the guest-interview format that we've used in previous episodes. Instead, what we have here is a joint podcast with Ben Chiriboga, whom I'm very proud to call a friend. Ben is the Head of Growth at NEXL, a legal tech startup in its own right and a platform for growing lawyers' global referral network ( Ben's also a mastermind marketing and growth strategist and hosts his own Legal Tech Growth podcast (more on Ben's podcast below).

As you'll hear, Ben and I riff on legal tech in a wide-ranging discussion of (i) what makes for great legal tech conferences (we had both just returned from LegalGeek London when we recorded the podcast), (ii) speaking of legal tech conferences, the next editions of both the InspireLegal get-together, coming in February 2020 -- right after New York LegalWeek concludes -- and Legal Geek North America, coming sometime in the spring in 2020, (iii) marketing ideas for legal tech startups, including the fact that the "end-user" approach to legal tech startup marketing is upon us (and where and how this "bottom's-up" approach to legal tech marketing makes the most sense) and (iv) book recommendations for lay folks who have an interest in artificial intelligence (a technology that gets a lot of buzz in legal tech).

Ben already beat me to the punch and published this discussion (which took place way back on Halloween this year) a few weeks ago on his Legal Tech Growth podcast (which can be found at The Legal Tech StartUp Focus podcast itself can be found at and by searching for "legal tech startup focus" in your favorite podcast app.