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Legal Tech StartUp Focus Podcast

Welcome to the Legal Tech StartUp Focus podcast from your podcast host, Charlie Uniman. 

On this podcast, I'll be interviewing the people who build, invest in, comment on and use the apps made by LegalTech startups.

My guests and I will be discussing many different startup-related topics, covering, among other things, startup management and startup life, startup investing, pricing and revenue models and the factors that affect how users decide to purchase legal tech.

We’re not going to focus on legal tech per se - instead, we’ll be focusing on the startups that develop, market and sell that tech.

So, whether you’re a startup founder or investor, a lawyer or other legal professional or a law professor, law student or commentator who thinks about legal tech startups — sit back, listen and learn from my guests about just what it takes for legal tech startups to succeed.

And if you’re interested in legal tech startups and enjoyed this podcast, please become a member of Legal Tech StartUp Focus, free online that I mentioned at the outset of this introduction, by signing up at

Nov 1, 2021

Episode 36 of the Legal Tech StartUp Focus Podcast — Interview with Rich Lee, a co-founder and CEO of New Era ADR

In this episode of the Legal Tech StartUp Focus Podcast (, your host, Charlie Uniman, interviews Rich Lee, a co-founder and CEO of New Era ADR.  On its website (, New Era ADR says “Use smarter, more intuitive tools to get to resolution faster with some of the most experienced mediators and arbitrators in the industry. Do it all from home or anywhere in the world on our fully-digital platform. Get everything done in one place, without everyone being in one place. Don’t waste your time, money, or energy on logistics or fighting, make it simple with New Era ADR.”

Here are some topics that Rich and Charlie discuss:

  • How Rich made his way from law school to co-founding New Era ADR.
  • How Rich’s experience as a GC and also as a business person at IP-related businesses (where he confronted first hand the expense and inefficiencies of litigating disputes in court) informs his vision for New Era ADR.
  • What’s New Era ADR’s secret sauce when it comes to providing a software-based approach to alternative dispute resolution? (Hint: Among other things, shorter times-to-resolution, a “virtual first” approach, an emphasis on UX and the customer experience, and versatility as a platform that enables New Era ADR to handle not only disputes that involve commercially sophisticated parties, but also disputes that involve consumers and disputes that have A2J implications)?
  • What business successes are Rich and his co-founders most proud of to date.