Oct 30, 2020
In Episode 19 of the Legal Tech StartUp Focus Podcast (www.legaltechstartupfocus.com/podcast), your podcast host, Charlie Uniman, interviews Daniel Porus, Chief Commercial Officer of Legatics (www.legatics.com), a legal tech startup that offers transaction management solutions.
Daniel starts off by telling our listeners how he moved from practicing law with firms in New Zealand and Australia, to obtaining a business degree from Cambridge's Judge Business School to meeting with Legatics' founder and deciding, after that meeting, to eschew plans to work in "big tech" and instead join the Legatics team.
Charlie and Daniel cover the Legatics product's features and benefits. Those benefits include (1) automating routine aspects of deal-doing, (2) reducing the risk of human error by, among other things, providing a "single source of truth" for the deal, (3) promoting junior lawyer retention at law firms by making the handling of deal work less mind-numbing, (4) accelerating time-to-closing of the deal and (5) with its multi-sided platform feature, enhancing client satisfaction by providing law firm clients with transparency into a deal's progress and with collaboration tools that permit client involvement with aspects of the deal. Daniel also describes how the client involvement/transparency benefits have generated positive marketing spillover effects as clients, having become familiar with Legatics while working on a deal with a law firm that's a Legatics' customer, call for its adoption and use by other of the client's law firms.
Daniel explains Legatics' deep commitment to encouraging what it calls "practical adoption" of its product by its law firm customers. By practical adoption, Legatics means avoiding the dreaded "shelf ware" problems, where legal tech software sits unused, "on the shelf," despite a law firm customer's licensing the software in question.
As Daniel describes it, Legatics exemplifies its devotion to customer engagement and adoption by creating two teams that take aim at those goals. One such team, the one that focuses on customer success, reacts quickly to customer feedback and provides customer support. The other such team, the one that focuses on customer engagement, takes a more holistic approach to Legatics/customer interactions by helping a customer measure its ROI from Legatics' use, by insuring that potential users of the Legatics' offering are aware of its benefits (including its integrations with other law firm software), by providing plans to its customers for rolling out the software to adoptees and by describing clearly just what "success actually looks like" to current and potential users.
Daniel offers one more example of Legatics' commitment to customer "practical adoption." As Daniel relates, Legatics has gone so far as to engage with academics in the field of behavioral science. Legatics has undertaken this engagement in order to, among other things, apply principles from behavioral science in workshops that Legatics conducts with several law firms to drive change-management successes at those firms.